Claire Wasserman knows how to design powerful experiences, communities and organizations


Women make 79 cents on the dollar compared to men and that's wrong. (depending on how you cut the data it's either slightly worse or slightly better - but it's still bad). It's a systemic problem and most of us would throw up our hands and say "There's nothing I can do about it!"

Instead of doing nothing, Claire Wasserman has built a powerful community called Ladies Get Paid around a powerful and critical idea: Fixing the wage gap. And while she says that "this conversation needs an overhaul" it's not just talk. Claire's organization brings women together in town halls all over the country where they focus on what woman can do with their own hands, like learn better negotiation skills and apply for jobs they might not feel ready for, but probably are. Men have been trained, somehow, to be more (slash-over) confident, while the imposter syndrome seems to effect women more strongly.

Claire is an experience designer, designing in-person, transformational events in the same way that a UX designer crafts an app or an HR manager crafts a personnel policy: Thinking about the goal, the intended effect it will have on a person, and working backwards. It is, in the end, Human Centered Design. The materials change, but the goal is the same!

That, after all, is the nature of, and best definition for, Design: Making something to shift the way things are to the way you want them to be. Ladies Get Paid is designed *by* Claire to make the change she wants to see in the world, to change the conversation about gender and money. Beyond her amazing story and her journey to creating this company, I dove into how Claire architects her business, her events and her community.

One issue that Claire and I get into is how to include men in the conversation. What are the levers available to us to design an intimate, safe and productive conversation for women (her primary audience) while allowing men to participate, to help, to learn? How do you design a conversation about gender issues without letting gender become an issue?

Claire has been tinkering with a design that allows men to ONLY ask questions...this format would draw a hard line on mansplaining. Like Jeopardy for conversations, it's a rigid restriction, but would keep men honest: Am I talking to be heard, or to be curious and to learn? It's giving men who want to come to the town halls a hard line: Ask or be silent. Don't declare or explain. When I heard that idea, I offered another option: The fishbowl, where men can *only* listen, from the outside. It's a harder line (but easier to follow for the men!)...and there's a lot of intimacy created for the inner circle of the fishbowl, with no cross-talk possible.

Which is "better"? No men? Men listening in, with no input? Or men inside the circle, but only asking? Each conversation design has implications, repercussions, challenges...there's no best! Claire, like any great designer, will tinker, test and try and see which feels right for her and her community.

Two conversations we didn't talk about enough: How Claire manages her own *internal* conversation. Claire is bootstrapping LGP financially and emotionally! Right now, she doesn't have the mentorship and support she is offering so energetically to others. Taking a step back and getting you core needs cared for is 100% essential for founders!

The other conversation we didn't dig into is negotiation tips and perspectives. For that, you might want to listen to my interview with Harvard Negotiation Professor Bob Bordone, and download my negotiation prep sheet on the downloads page!

You might also check out episode 13 with Rei Wang , Director of the Dorm Room Fund, where we talk about community building and episode 4 with Sara Mitchell of Faraday Futures, where we talk about listening to users: but not all of them!


Enjoy the conversation!


Show notes and links:

Claire on the Web

Ladies Get Paid

Claire's Hyperakt talk